As part of its continuous efforts to expand the checkoff’s online engagement with consumers, the Food and Nutrition Communications team connected with an up-and-coming mom blogger who pens the blog, TurnItUpMom.com. This four-part blog series was authored by our very own Executive Chef, Dave Zino. Each blog post weaves in core value messages and checkoff-funded recipes, as well as directs consumers to BeefItsWhatsForDinner.com, Twitter and Facebook pages. Chef Dave’s first two posts were published on Nov. 16 and 23. His third post on Dec. 9 focused on small beef bites and easy appetizers for families. Chef Dave’s fourth and final blog post on Dec. 28 centered on how families can get the most out of their holiday dollar with beef as the centerpiece of the meal.

Posted under MO Beef